Shanghai Networking News

Event Reviews Review: Austcham: How to Network Effectively
Review: Austcham: How to Network Effectively E-mail
Events
Written by Alex Cureton-Griffiths and Andrew Law   
Despite being stuck in the middle of nowhere and being held on the rainiest night of the week, a good crowd was in attendance for Phillip McDonald's presentation at AustCham's Basics of Networking event. Phillip delivered an interesting speech on how to network effectively using past experiences and successes.

Interestingly, he mentioned that for most people, walking into a room full of strangers and introducing yourself is fourth on their list of common fears, somewhere behind public speaking and death, and ahead of losing a limb.


He started with the reasons we network. Simply put, it's people who make decisions and networking allows you to meet those people and "press the flesh" in a way that emails, brochures and phone calls never will, ultimately building trust.

One of the key points was to ask the right questions -- People will tell you and most people love to talk about themselves. He also mentioned that you have to give in order to get. That boils down to winning trust by respecting others and helping them out without being asked, rather than flashing a used-car salesman grin and saying "trust me."

Some of his other points included:
  • Buyers decide overwhelmingly with their emotions
  • Have a target when you network -- How many people do you want to meet? What kind of people?
  • Handwritten notes stand out. Anyone can send an email, but handwritten notes just scream class.
  • Don't underestimate pillow talk! You can build a bond with someone by bonding with their significant other first.
  • Prepare your 1 minute elevator speech and make sure its just a minute

Andrew's view: I enjoyed some of the gems like breaking into a group by using "Do you mind if i join you?" and how to exit courteously: "lovely talking to you, I'm just going to chat to some other people if you don't mind."

Alex's view: Some other advice that I found useful was the necessity of having an elevator pitch. It's something we've covered before, and something that needs reiterating. I also discovered how much us more seasoned networkers take what we do for granted when Phillip mentioned how scared many people were of introducing themselves to strangers.

While the presentation was good on the whole, it sometimes seemed a little too sales-oriented rather than networking-oriented, no doubt the result of it originally being created for in-house use. Nonetheless, a lot of the advice was useful, and some of it exposed just how much we take for granted.


The People


Industry: The legal field was well-represented, as well as people from IT, property, events, art and design
Position: Mostly MDs and other managers. A few partners and associates in law firms
Nationality: Mostly Australian, the rest Chinese or European
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3.23 Copyright (C) 2007 Alain Georgette / Copyright (C) 2006 Frantisek Hliva. All rights reserved."

 

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