Networking Know-How

Articles

Why a Well Designed Business Card is Essential

By Kevin Sinclair

Every business needs an effective marketing strategy and most business owners would admit this. However, they may not question whether or not their own strategy is, indeed, an effective one. Stop for a moment and just consider what would happen if your business had no decent advertising. The answer is quite simple, most businesses would fail very quickly without an effective marketing strategy.

When it comes to networking, bigger isn't always better

Alex Cureton-Griffiths

When it comes to networking events, which do you find are worth your time, effort and money? I've found that bigger doesn't always mean better. Usually, the smaller events, like NextStep, Oriented.com and various chambers reap much greater rewards that the larger, jointly-organised events. So, what's wrong with the bigger events?

1. Too much publicity - Great for events themselves, but not so great when you bump into all your competition. There may also be lots of people you already know, meaning more time catching up than mingling. (Not to say catching up is bad, but it can be easy to get bogged down)

How to Work a Room - 5 Techniques For Effective Networking

Mike Aoki

By Mike Aoki

Ever heard of the old adage, "It's not what you know, it's who you know?" How do you meet people in your profession? Well, one method is to meet people at industry seminars and conferences. Imagine being in a conference ballroom filled with people. How do you start a conversation with a total stranger?

Do You Have A Referral Network?

Mike D. Martin

By Mike D. Martin

One of the best (and least expensive) ways to increase your sales and your business is to have a stream of leads coming in through referrals. There are various types of referrals out there. The most common being from friends and family as well as past clients. But if you want to get serious about referrals, get a constant stream of referrals, you should create a referral network.

Using Better Questions while Networking to Create More Clients

David J.P. Fisher

By David J.P. Fisher

One of the secrets to business networking and building relationships is to become an expert at asking questions. This is especially true when you are first finding out about someone's business. You want to become a detective and really dig into what's going on in their professional life - because then you can find areas of opportunity where you can help them.

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